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1. Using the Multiple
Listing Service to Promote Your Home
I Put a lot of
attention into making sure the description of the
property does more them just describe features and
such. This comment section is the only area on
the listing that the public can see where the
Realtor can evoke the emotions of the buyer.
Rather than a simple description, I take great care
in creating a picture of warmth, comfort and desire
within the buyers mind. I also makes sure that
multiple photos go on the Multiple Listing Service
immediately allowing potential buyers to see the
best features of the home for themselves. You
may be surprised to know that nearly half the agents
out there only put up one photo on the MLS. |
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2. About the For Sale Sign.
My
For Sale signs are uniquely designed to attract the
buyer's attention. More importantly, the signs
only have my toll free number shown. This causes
potential buyers to only be able to call me with
questions about the property. Who else would know
more about the property and have a vested interest
in selling it then me, the listing agent?
Certainly not the new agent doing desk duty and
answering the phone. Most new agents have
never even been trained on how to retain and build
buyer interest and worse they have no real incentive
to sell your property. They are just so happy to get
a call, they don't really care what property the
call came in about.
Things I do that few other agent even thought about:
I place a virtual tour sign up with your address as
the domain name. This looks like
www.123MainSt.com making it very easy for the buyer
to remember and to look at the virtual tour of your
property from his computer. When they enter
your street address as a web address they are sent
immediately to the virtual tour page of my web site
featuring your property.
I also create an
audio tour for the property where the buyer can call
my toll free number and enter the tour number for
the property and listen to a compelling description
of the property. What they believe is that
they are doing this anonymously but in reality my
cell phone is sent a message with the phone number
of the caller and the tour ID enabling me to contact
them within minutes to see if I can arrange to show
them your home. I have found that this is very
effective in building interest in a property and
less the 1% of all agents do this. |
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3. Brochures for Your Home
I
know how buyers
think when they are looking at flyers and brochures. First,
if they are a serious buyer they look at the flyer
to tell them if the home is going to work for their
needs and is in their price range. What they
are really doing is trying to eliminate homes
that don't meet their needs. If, for instance,
they are looking for a 4 bedroom home and yours is
only 3 bedrooms, the buyer would likely eliminate it
from consideration. But what if they needed the 4th
bedroom as an office and you had a basement that
could easily be an office? If you say too much
on a flyer to a qualified buyer, you may eliminate
your home from consideration. On my flyers, I
don't mention the bedroom count, the bathroom count
or the size of the home. Instead, I use
multiple pictures and well chosen words to build an
image in the buyer's mind of the perfect home. I
then direct them to my toll free number where they
can take the audio tour for more information.
Here I will tell them most everything they would
like to know. However, in exchange, I get
their phone number sent to me immediately along with
the property ID of the home they are interested in.
I can then follow up with a phone call to the buyer
and build interest in your home as well as handle
any objections such as not enough bedrooms.
Lastly,
all my flyers are always double sided with full
color and multiple photos on high quality paper.
After all, we are selling one of your biggest assets
and a black and white flyer run through a copy
machine is a poor way to present your home. |
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4. Internet Marketing
If you aren't using
the internet to market homes for sale, you are
hurting your chances for a successful sale!
I
know that over 95%
of buyers in this area use the internet as an
integral tool when looking to buy a home. The
more exposure your home receives on the internet the
better. However, few agents understand
internet marketing as well as I do. There are
several integrated approaches that are required to
maximize your exposure on the web. First, I make
sure your listing is available on all searchable MLS
sites including the top three, Realtor.com,
MLSListings.com, Homes.com. Additionally, I
cooperates with all other brokers and agents in the
area to allow their website clients to find your
home when doing searches on their sites.
Essentially I make sure that everyone looking for a
home on the internet can find your listing.
I
also maintains 5 real estate websites and receives
around 5000 hits a month from potential clients
looking for homes. Your home will be featured
prominently on all of these sites. When it
comes to marketing, I spend thousands of dollars a
year promoting my web sites to buyers in order to
attract buyers to my sites where they will see your
home on the front page as one of my featured
listings.
Craigslist.com is becoming a very popular place for
sellers and buyers of most anything to come together
and do business. It started as a great place
to sell your car or buy a used dining room set
but more and more, people are looking at this site
to look at homes for sale. I place your home
on Craigslist and renews the ad weekly. It's
just another way I exposes your property to the most
buyers possible.
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